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New
- PHILIPS: Leading the World in Intellectual Property
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Founded in 1891, Royal Philips Electronics of the Netherlands has 128,000 employees in more than 60 countries...
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New
- Microsoft has not Changed its IPR Strategy in China
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On September 18, 2008, David Finn, Microsoft’s Associate General Counsel, paid a visit to Microsoft’s headquarters in China.
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New
- A Founder of the Sports Dream —Adidas
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New
- Adidas: Cooperation and Communication; Effective Protection of IPR
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The world’s largest Adidas flagship superstore opened on July 5, 2008 in Sanlitun, Beijing.
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- Beijing 12312: Improving the Efficiency of IP Law Enforcement
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- “Cracking Down on Counterfeit Goods”: Toyota Corporation’s Policy for the Chinese Market
- n interview with Mr. Hiroshi Kamo, Director of the Intellectual Property Division of Toyota Motor Technical Center (China)
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New
- Honda: respect intellectual property, bring joy to people’s life
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“Trade secret” was first statutorily mentioned in China when the Civil Procedure was revised in 1991.Its conceptual framework
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- Danfoss: Parts Manufacturer Confronts Counterfeiting in China
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New
- SIEMENS: customized and regional IP strategies
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Siemens is a global powerhouse in electronics and electrical engineering, operating in industry, energy, and healthcare.
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- Lenovo's Brand Management Strategy – Promotion and Protection
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