This article is the first of a series of articles aiming to bring the EU trademark system closer to the Chinese practitioner and Chinese business. Each article deals with a special subject-matter and
The following article is intended to give an overview on patent protection in Europe and in the European Union. Rather than entering into details for patent filings, it gives an approach to the availa
Numerous important trade fairs and exhibitions take place in Germany’s exhibition venues, including, for instance, the computer fair, CeBit in Hannover and the Frankfurt Car Show.
Many European companies are keen to enter the China market and develop long-term partnerships in China. They are often willing to transfer their latest technology to Chinese subsidiaries.
Germany is one of the world’s leading locations for international specialist and consumer trade fairs. Numerous important trade fairs and exhibitions take place in Germany’s exhibition venues.
This article looks at aspects of sport sponsorship and ambush marketing in the lead up to the World Cup before turning to the Austrian legal perspective.
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