As the cosmetic products in the case are neither identical with nor similar to the products of the plaintiff, the key to the judgment of the case is whether the trademark is "well-known" or not.
In a recent dispute over "Shaxian Snacks", experts in the field suggest that the relationship between collective marks and the enterprises' own marks should be mutually beneficial and complementary.
As international publishers set their eyes on Chinese literature, they see a potential that poses both opportunity and challenge for publishing Chinese works.
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