The Blue Book on China's Trademark and Industrial Economy 2007, the first of its kind in China, was just published by a research team composed of professional associations and institutions. The purpose is to celebrate the world's seventh Intellectual Property Day, carry out China's Eleventh Five-Year Plan Outline in regards to the protection of intellectual property, perfect the protection system and the establishment of a warning system, and enable the harmonious and fast development of trademarks and the industrial economy in China.
 
According to the Blue Book, although China has been leading the world for five consecutive years in terms of the number of trademark registrations and applications, the applications have remained inferior in quality and the industrial community has not attached enough importance to trademarks. The Blue Book lists only in a few Chinese cities or regions, such as Beijing, Shanghai and Guangdong, where the economy is relatively developed, there is a well-developed media industry and a high sense of the importance of trademarks. However, even in these cities, the registration of trademarks has not been perfect since many well-known newspapers, periodicals and real estate brands have not been registered. The malicious registration of trademarks has often led to lawsuits. According to resources, only 11.92 percent of China's newspapers and periodicals have had their trademarks registered. In other words, about 90 percent of the newspapers are not protected by law, and other individuals and organizations have snatched the trademarks of some famous newspapers. The neglect of a trademark's value and their social and economic benefits is responsible for the low value the media in Chinese Mainland give to trademark protection, insiders say.

Moreover, there are other reasons why China's trademark registration has lagged behind in the industrial field. China's institutional system for trademarks needs further and greater improvement, especially with the efficiency of trademark registration which has been the lowest since the 1980s; and it takes more than two years to register a trademark and four to five years or even more than 10 years to resolve a trademark case, said Huang Baolin, Director of the Expert Committee of China Trademark Association.