March 24, 2004 marked the start-up of “Patent’s Journey Over China”, an unofficial propaganda activity. Changjiangweiye Science & Technology Development Co. Ltd, the organizer of this program, held a ceremonial opening for the beginning of this activity. After the opening ceremony, the working staff of 140 persons departed Beijing to begin their work. Carrying material for 10,000 patents and 200,000 sets of educational literature, they will travel all of China (including Hong Kong and Macao) and deliver the selected patents to 2,378 cities and counties. The organizer for the event has raised RMB 1,700,000 in funds and made a well-conceived plan for this activity. The objective is to have the working personnel advertise and spread the message of the program on TV and radio for seven days and then hold a three-day exhibition on patents. The ultimate goal is to provide the opportunity for the owners and investors of patents to meet and hopefully reach cooperating agreements.
By bringing the inventors and investors together, this activity aims to accelerate the transformation of a patent from an “invention” to being “productive,” all the while promoting and popularizing information about intellectual property and intellectual property laws by making speeches and showing informational videos. The program is already attracting attention not only within China but also abroad. The program is a direct reflection of the growing public awareness in China concerning intellectual property rights and how the economic and legal sector are aware of the need to improve and strengthen these rights.
In the developing world today, many excellent patent technologies exist but are not being correctly utilized, thus their values are not being fully actualized. Many patents for which the inventor made painstaking efforts cannot be put into use due to the shortage of knowledge and funds. On the other hand, it is difficult for many enterprises, especially small and middle-sized ones, to obtain valuable, existing technology, therefore hindering the development and advancement of smaller companies. It is necessary for a country to have system in place that allows for the timely transformation of an invention into a productive form, and in addition allowing current inventions and technologies to help spawn new ideas.
Mr. Zhu Qingguang, the creator and patron of the “Patents Journey Over China” program, holds that the power of knowledge depends on, not only the value attached to the knowledge, but also the spread of the knowledge and the extent of its spread; the level of development of science and technology depends on not only the diligence and wisdom of the inventors, but also the public’s understanding, utilization and support to science and technology. The ultimate goal of protection to intellectual property can be obtained only when science and technology is transformed into productivity, wisdom is transformed into measures, and knowledge is transformed into fortune.

Background:

Changjiangweiye Science & Technology Development Co. Ltd, the initiator and organizer of the program, “Patent’s Journey in China,” is a privately run enterprise. Emphasizing high-tech industrial projects, Changjiangweiye also works in other sectors, including development of house property, transfer of technology, culture and education, and property management. Concerning basic business management, Changjiangweiye established the “Operating System of Sale and Logistic Termination,” a management system based on eliminating the inefficiencies of having too many overlapping divisions in a business. This system aims at obtaining more profit by reducing the number of layers of distribution, and minimizing operation costs through quicker exchanges of information, excellent service, reasonable delivery, and broad distribution area. As a new model of sale, Operating System of Sale and Logistic Termination will help middle and small-sized enterprises access the market, and facilitate the development of products, establishment of brand, protection to intellectual property and transform from technology to production.
Zhu Qinggang: The creator and main patron of “Patent’s Journey Over China,” Mr. Zhu is also the chairman of Changjiangweiye Science & Technology Development Co. Ltd, and the owner of many patents. Being familiar with the system in China, Mr. Zhu deeply understands the need for better patent protection and the transformation from technology to productivity. Much of his time has been dedicated to the search for an efficient method in accelerating the transformation from technology to productivity and how to facilitate the spread of patent technology. Since 1998, Mr. Zhu had been brainstorming the “Patent’s Journey Over China” program, which is now taking action after five years of preparation.

As an enterpriser of the young generation China, Mr. Zhu emphasizes the power of motivation and the importance of long-term strategy in the development of an enterprise. He also champions the importance of a business having a strong social conscious and having a sense of its responsibility. Therefore, he immediately promoted the vision statement for his company as “repaying the benefit of the company to the society while reconstructing our country with others.” Mr. Zhu deeply believed that, although developing China provides the world a large market and endless business opportunities, social fortune can only be achieved if capital finds a way to combine with science and technology. Activities like “Patent’s Journey Over China” are things that should be held frequently. To have these activities, one cannot rely on the government to organize and provide the funds; businesses must play an important role. “Patent’s Journey Over China” is only one of many programs that call for the advancement of intellectual property among Chinese businesses. It is this increased effort that gives hope for the day when the knowledge in China finally harmonizes with intellectual property.