On August 18, the Chinese Olympic Committee (COC) issued a warning after several names of Chinese Olympic gold medalists, including Yang Qian, Chen Meng, and Quan Hongchan, were registered as trademarks by several companies.
The COC said the applications should be withdrawn if they did not get the athletes' or their guardians' approval. Athletes and guardians of underage athletes have the right to pursue legal liabilities of relevant torts.
According to provisions of trademark registrations issued by the State Administration for Market Regulation, those applicants or trademark agencies that have applied for trademarks out of malicious intentions will be given warnings and fines. Trademark agencies that have committed a crime will be investigated for criminal responsibility.
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