Popular nickname of a mark is a household word used by general public for a particular mark. Some nicknames are abbreviations or short names of brands created by the consuming public...
Like Google could never have predicted it would sell glasses now when it first started the search engine business, companies can hardly predict their future products.
Though the protection of the exclusive right for registered trademark does not depend on actual use of the mark, the protection for unused registered trademark will be limited in scope.
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