The 5-year trademark dispute between sportswear giant Adidas and local brand Adivon has finally come to an end with a settlement in May 2013. Free riding phenomenon is not rare in China.
In order to maximize their interests, trademark proprietors have become so bold as to go beyond the scope of the statutorily designated range of protection by using their trademarks.
A lot of “copycat” products look like genuine products but with quite different functions. None of their hardware or software infringes the intellectual property of the genuine product.
Having the same name, the novel and the script work So Young were published on May 1st simultaneously. It seems that the dispute was inevitable with its success.
As a new kind of right emerging with the development of modern economy, the issue of merchandising rights is increasingly common in legal cases and a hot issue.
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