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Amazon’s IP Accelerator launches in India

2022/08/03

 

On July 4, Amazon launched its IP Accelerator initiative in India, making it easier for sellers on the platform to register marks and access legal services.

 

Sellers on Amazon.in will now be able to use the benefits of its brand protection tools and services, even if their trademark application is pending.

 

This service will connect companies to participating law firms for advice protecting their brands, even when their trademark application is processing with the Intellectual Property India Trademarks Registry (INTMR)—a process that can take as long as 18-24 months, according to Amazon.

 

The IP Accelerator first launched in the US in 2019 and has since expanded to Europe, Japan, Canada, Mexico, and now India.

 

The IP Accelerator program launched following mounting pressure from brands across the world to crack down on counterfeit items on the Amazon storefront.

 

As a result, the company managed to block 10 billion counterfeits prior to listing.




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