On Monday, the U.S. District Court for the Northern District of Illinois has granted fast fashion brand Shein’s bid for a temporary restraining order (“TRO”) against its rival Temu. The TRO will remain in effect until August 17. In a July 31 memorandum opinion and order, Judge Franklin Valderrama of the Court held that shein has proven that it will suffer irreparable harm if the court does not temporarily block Temu’s allegedly infringing activity. In December 2022, Shein filed lawsuit against Temu, accusing its rival of willfully and flagrantly infringing trademark and copyright rights and engaging in a scheme to boost its own growth in the American market by impersonating the Shein brand on social media, using the well-known SHEIN trademarks to deceive consumers, and using copyrighted images owned by Shein to promote its own products.